Minnesota’s lakes and the waterways that connect them are under threat by invasive carp. These huge fish (up to 100 pounds) threaten to destroy the biodiversity of our lakes. The challenge was to design the fight against these invasive fish and inform people of their many dangers. This campaign specifically focused on ways to inform boaters about the danger of using river locks—one of the major ways invasive carp move upstream. Update: The upper Mississippi locks have been permanently closed.

Created at ThinkDesign Group
Art Director: Linda Henneman
Designer: Caitlin Murzyn