Azure is a small chain of eye care clinics in Minnesota that I got to work on while I was an intern at Swim Creative.
Azure: The color of a clear blue sky
There is a something quite perfect about an analogy of a clear blue sky and an Eye Care business that helps people see clearly, and that is what the Azure brand is built from.
I merged the sky theme with the feeling of weathered docks in many of these lake towns of MN. The logo was born because prism technology is used in many eye care treatments, and the shape also mimics sails seen on the lakes in the area. This brand brings back that small, lake town feel that many of the five Azure locations are in.